A personalized ring buying experience, from beginning to end.

We’ve reimagined each and every step of the ring buying process, starting with thoughtful service that makes it easier for you.

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The Diamonds

A diamond as unique as you are

Your story is one of a kind, and your ring should be too. All of our designs are customizable, and we can even design something completely bespoke.


Beautiful diamonds, without the mines

Our beautiful diamonds have an equally beautiful story to tell. Each lab-grown stone has the same chemical composition as a mined diamond, down to the atom. It’s an ethical, sustainable, and 100% conflict free way to own a brilliant diamond without compromising on quality.

Stress-Free Buying

How it works.

Buying a ring shouldn’t be the stressful part about getting engaged.

Step 1

Choose your style.

Get inspired by one of our classic settings, or design your own. Meet with our diamond concierge in person or on a video call to see our styles up close. We can even help design a custom ring – the process is complimentary.

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Step 2

Pick your diamond.

In addition to strict quality levels varified by 3rd party grading facilities, our in-house GIA trained gemologist will vet 2-3 diamond options for you that fit your style and budget.

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Step 3

A perfect proposal.

In 3-4 weeks your handcrafted ring will be delivered with a luxurious proposal kit including polished brass ring tray, proposal box, and cleaning pen. Our lifetime warranty, complimentary resizing, and free returns mean you can shop with confidence.

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A Curated Experience

Everything matters

Sustainability matters

Our diamonds are lab-grown, which means 7x less environmental impact per carat.

Quality matters

We hand-select the very best lab-grown diamonds that are VS2 clarity and G color.

Ethics matters

Because our diamonds don’t require mines, everything we offer is ethical and conflict free.

Service matters

From complimentary customizations and renderings to one-on-one meetings, our service is unparalleled.


We get it, you’ve never done anything like this before.

That’s why we have a complimentary diamond concierge here to guide you through everything - from understanding what carat, color, cut, and clarity mean, to designing the perfect ring. And of course, we have resources if you’d prefer to learn at your own pace.

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Educational Tools

No matter where you are in the process, we’re here to help.

Read Our Diamonds 101 Guide