Trendsetter GQ’s Take on Lab-Grown Diamonds

By Ashley Braz |

There’s been a lot of talk around lab-grown diamonds lately and we're not surprised. Following the July 2018 FTC ruling that a ‘diamond is a diamond’ whether grown in a lab or a mine, the subject has been top-of-mind in the media.

Style authority GQ has a lot to say about this in their recent article, "Lab-Grown Diamonds: They're Real, and They're Spectacular."


"Lab-grown diamonds are exactly what they sound like: diamonds that were manufactured in a lab, rather than mined from the earth. These aren't knockoffs; they're not cubic zirconia; they're not Swarovski crystals. They're bona fide diamonds—chemically identical to their earthen counterparts, so declared by the FTC this summer, except they cost about 30% less than mined diamonds."


Spectacular, yes we think so too.


We’re excited to see so many joining us on this path forward to support ethically produced, fair-priced diamonds without the negative social and environmental impacts associated with diamond mining.


Image: Couple diamond.

Though lab-grown diamonds are getting a lot of attention lately, they’re a long time in the making. The GQ article presents some interesting history about how the original ‘created diamonds’ back in the early-mid 1900s were a pumpkin-ish color and it took scientists nearly 100 years to reach the perfection they've achieved today – growing colorless diamonds that are exactly identical to the ones found underground. A great advancement for those looking to buy diamonds and for the planet as well. Win, win

GQ tells the story of why one consumer chose a lab-grown diamond for his engagement:  "I'm a pretty environmentally conscious person, and as I learned more about the processes that go into harvesting diamonds, and especially some gemstones... It's hard to get behind that as something I want to fund." - Tim Castelein, a 26 year old Mechanical Engineer.

Everyone seems to have their own reasons for why they prefer lab-grown diamonds. For some it's about the quality control and knowing exactly what you’re getting, for others it may be the environmental and social benefits and for some the value is hard to ignore...

GQ points out...”The engagement process just got 30% cheaper” which is one way to look at it. This could also be viewed as the opportunity to get a higher quality diamond in a larger carat size.

We know this is just the beginning, however we're truly excited that so many are feeling just as passionate as we are about a better way forward for the diamond industry. At Couple, we believe buying a diamond engagement ring should be joyful, transparent and as clear as the stone itself.