Beyond the Ring
Your engagement doesn’t begin and end with the perfect ring; it’s about so much more. Everything from proposal tips to diamond maintenance.
In The News
Trendsetter GQ’s Take on Lab-Grown Diamonds
Addressing questions that some consumers may have GQ explains,
"Lab-grown diamonds are exactly what they sound like: diamonds that were manufactured in a lab, rather than mined from the earth. These aren't knockoffs; they're not cubic zirconia; they're not Swarovski crystals. They're bona fide diamonds—chemically identical to their earthen counterparts, so declared by the FTC this summer, except they cost about 30% less than mined diamonds."
Diamonds 101 - What Are Lab-Grown Diamonds?
First Things First... Are lab-grown diamonds "real" diamonds? Yes, 100%. Lab-grown diamonds (sometimes referred to as lab-created diamonds, man-made diamonds, cultivated diamonds or cultured diamonds) were officially decreed the same as earth-mined in a recent notice from the Federal Trade Commission (FTC). In August 2018, the FTC formally eliminated the word "natural" from the definition of a diamond "because lab-created products that have the same optical, physical and chemical properties as mined diamonds are also diamonds." Unlike diamond alternatives like cubic zirconia or Moissanite (which are precious gems but not diamonds), lab-grown diamonds are 100% identical to mined diamonds down to the atom. They are...